Our mission is to bring together guitar enthusiasts and provide a platform for them to share their passion and talent through virtual and in-person events. We connect venues, galleries, museums, cities, and artists. We also offer an online store where musicians can connect, discover performance opportunities, and shop for musical instruments and gear.

Our values are rooted in the belief that all artists should be fairly paid for their work and art. Support can be privately funded for the artist growth and success. As a private organization, we offer a capitalist solution - in an organic market we believe it is best to serve the community in a private business model - as opposed to relying on a non-profit 501(c)(3) organization.

Our goals for 2023 include creating a monthly open mic at a local coffee shop to bring the local guitar community together, producing 12 concerts to create paid opportunities for professionals in the area, and organizing a Texas tour this summer. We believe that music has the power to bring people together and enrich all of our lives.